Create the most meaningless and ruthless chatbot that will scare away all your customers! Just follow this instruction:
1. Do not study the target audience before developing a bot. You already know perfectly well who your clients are! Why these marketing gimmicks and hypothesis testing?
2. More dead ends! Let the user not be able to return to the main menu. Let him pay for his mistakes if he went this far. And in general, he does not need to know what will happen when the next button is pressed. Let him break his head over its name!
3. Your bot absolutely does not need an avatar, a clear name, or a detailed description and positioning. Let the user guess what will happen if the bot is launched!
4. Personalization? Much honor! One size fits all.
5. What other scenarios and customer journey? Why think about it? It will go as it goes.
6. The bot does not need a specific and measurable goal! Let him be for all good and against all bad. Or not, let him solve all the goals at once — both increase sales and form loyalty, and we will also shove the directory there (only so that it cannot be found).
7. No synonyms, none at all. Let the user have one and only one way to interact with the bot, and let them strain their brains to find it! After all, users love to solve such quests!
