Which is cooler: the sales department or the sales funnel in the bot 🤔
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1. A sales funnel in a chatbot helps customers make choices on their own. With the help of information that is competently built in the funnel, the customer is constantly, but unobtrusively warmed up. Unobtrusively, the person sooner or later buys the product. It works if you act on the rules and build the funnel according to the right algorithms.
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2. the sales department - of course, this is cool, but at least it will cost more: it is not cheap to have a staff.
The second drawback: the calls are often perceived negatively by customers, often salespeople call at an inconvenient time, or are too intrusive, "vparivaya" product on ready-made scripts. Yes, some people are brought to the purchase, but mostly those who were already ready to make it, only warm, hot customers.
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What about cold traffic? It's easier to funnel it through the bot.
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There is another important nuance: during the pandemic people got used to make independent decisions and reduce the communication to a minimum. In this situation, communication with an automated assistant becomes preferable and safer.
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Small businesses are out of the question: they are often not ready to employ a lot of specialists for this.
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Small businesses often just need a small auto-assistant, who needs to set up, analyze, perhaps refine, but in any case, it is much more profitable than keeping a sales department.
By the way, you can perfectly combine both by giving primary communication to the bot 😉
