If you could close more deals and improve customer service, would you do it? Better yet, if it could be done without the extra burden on sales managers and sales representatives, would you go for it? It's already possible thanks to chatbots.
Chatbots aren't just another accelerating trend that companies are following to look more tech-savvy and appeal to a Generation Z audience. Statistics show that chatbots increase sales by 67% while qualifying your customers and collecting personal user data, making them a powerful marketing and sales tool.
In this article, we'll walk you through all the features of a sales chatbot that will help you start selling more and attracting leads.
Set the right tone of communication
Chatbots will save you from having to talk to yourself in the mirror, trying to find the right tone you want to greet your customers with. A well-crafted chatbot greeting message can establish your tone of voice and carry it through the entire conversation, and help you personalize the experience.
Check out our tips on how to write the best chatbot welcome message to make a great first impression on your customers.
Provide for your customers' needs and requests 24 hours a day, 7 days a week
Your shopping bot is ready to help your customers 24/7, even if they wake up in the middle of the night and ask if your product has a warranty (which seems like a stretch, but many customers prefer to shop at night).
Your potential customers and clients will be able to get answers to their questions and decisions even if you're not around. None of you have to account for business hours or time zones - provide quality customer support and only allow your employees to connect when your sales chatbot can't resolve a particular issue.
Improve the quality of your leads
Getting more information about your fresh leads should never feel like an interrogation - and you're always risking it. Integrating questions that can qualify your leads into a chatbot script will look "softer" than asking the same questions during a phone call.
You can identify quality leads, starting with their preferences: if a customer is looking for a pair of new shoes, what is their budget? Watch for other aspects that influence their decision, and move the conversation forward smoothly and slowly. Quick answers or buttons can be your hard-working helpers because they will speed up the process of getting the answers you want and make it easy for your leads to qualify.
Include a Frequently Asked Questions section
Answering the same questions over and over again is every customer service agent's nightmare. Similarly, waiting for a live agent to answer a basic question while he's busy answering other basic questions is every customer's nightmare. That's how you lose a potential customer and undermine your employee's mental stability. However, the FAQ section in your sales chatbot can solve both of these problems in one fell swoop.
Gather all the questions and queries your company receives most often and add them to the FAQ section in your chatbot's welcome message.
Make communication with customers more comfortable
Many companies often overlook the fact that potential customers can be shy and hesitant. Not everyone feels comfortable and confident enough to answer questions about their budget and desired product features over the phone, especially if the manager's communication tactics are pushy and pushy.
However, in addition to making the conversation more engaging, your sales chatbot can also make it more enjoyable for users if they don't feel like talking to people more to get the information they need.
Personalized product recommendations
The advantage of personalized offers that engage customers is no longer the privilege of live managers alone. Sales chatbots can do just as good a job, but faster. Just by asking two or three questions, your chatbot can find the perfect product for a particular customer.
Your first visitors have no idea that the hat they want to buy mostly fits people with an oval face shape, but you know, and so does your chatbot. Since you're an expert on your products and services, you can use that knowledge to personalize your offerings. Your chatbot subscribers won't have to wander around your site trying to find what they want.
Increasing the effectiveness of your sales team
If only your sales team could predict every potential customer's decision about whether they would want to buy your products... While your sales bot isn't able to provide reliable error-free predictions, it can definitely help your sales team identify interested users, which boosts their confidence that their work will produce great results.
For example, a visitor who clicks on "Price" or "Select Product" and interacts with your chatbot has a better chance of becoming a customer than someone who didn't get past the welcome message. That way, your sales team won't waste their time converting those who simply aren't interested, but will focus their efforts and resources more effectively.
Minimize abandoned purchases
Abandoned orders usually indicate that a customer learned something about your products that they didn't know before, and that something was the deciding factor that caused them to abandon their purchase midway through. It's also possible that they got distracted and forgot about the purchase altogether, but if your business is constantly dealing with abandoned carts, that's unlikely.
With a chatbot, you can send your customers a message. to remind them of an abandoned cart. You can also not just send a message, but trigger a flow that will motivate the customer to complete the purchase.
Provide customers with the ability to track order and delivery status
Being able to track an order gives a sense of control to an impatient customer who wants their package here and now. Usually they have to go to a third-party site and track their order there, but isn't it more convenient to have all these updates in your sales chat bot?
Providing a great customer experience makes a big difference in whether those customers will buy from you again. And it's the little things like allowing customers to track delivery status right in your sales chatbot that carry the most weight. This chatbot feature will prevent potential problems customers might have with order tracking and increase their loyalty to your brand.
Close more deals by integrating payment services
A transaction won't happen without the last point of contact - and you need it to go smoothly so customers don't abandon the purchase. Another bot feature that allows you to close more deals and lets customers pay for their orders right away is integrated payment services.
Being able to make a purchase right in your sales chat bot makes the checkout process noticeably faster and easier, which means more potential customers will get to the "Pay" button and actually click it.
Gather customer feedback and preferences
Nothing screams "quality" like authentic reviews and testimonials from customers who love your products and have firsthand knowledge of all their advantages and disadvantages. While people tend to ignore the opportunity to leave a review if they like a product, your bot can remind them why it's so important and appreciated.
Use your chatbot to check in with customers when they make a new purchase, receive their order, or have a complaint. Emphasize that you share your customers' pain and are willing to address any issues with your products to provide them with a first-class experience.
Retaining and re-engaging more customers
A chatbot can help you get more leads and qualify customers, but its capabilities don't stop there - it will also keep you on track when it comes to retaining and re-engaging customers. Your chatbot is just the place to shine a light on your discounts, special offers and free gifts to get your customers interested.
Enhance your chatbot marketing by making sure that customers who open your messages but haven't ordered anything in a while are still interested in your products. You can offer something exclusive to rekindle their enthusiasm.
