Attracting the attention of subscribers with classic content is becoming increasingly difficult. To get people interested, you need to give them something that is useful or emotionally responsive, something they will want to use themselves and share with others.
This is where Telegram stickers come in handy, fun and free, and creating your own personalized sticker packs for business is easy. Here is how to do it.
Why do you need your own Telegram stickers?
They improve brand recognition. Well-thought-out stickers allow you to make an associative line between yourself and, for example, joy, as Coca-Cola does in its New Year's Eve commercials.
They provide an opportunity to remind people of themselves. It's a kind of advertising for the brand. The difference is that there's virtually no money to be spent on it.
Users distribute the stickers themselves. Of course, right after you create a stickerpack, it needs a little promotion. But the rest is eventually done by the users themselves.
How to create a set of stickers in Telegram:
Analyze the target audience. The main purpose of stickers is for them to be used, constantly reminding yourself and others about you and your products or services. So think about what your customers are talking about and create stickers that will be relevant in those conversations.
Decide exactly why you need stickers. There are 2 options here: to increase customer engagement or to increase visibility among potential customers. It's better to create different stickerpacks for different purposes.
Choose the emoji you want. Each sticker has a different emoticon associated with it: when the user mentions it in a conversation, the messenger automatically offers them stickers on the topic. The more popular the emoji, the more often the stickers will be used. In addition, in the bot, a certain logic can be attached to the stickers. For example, the issuance of some section or product, maybe even a secret. The bot can also respond to users with stickers.
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Decide what the stickers will look like. Users should clearly associate them with your brand, so all stickers should follow the same corporate style. When creating signatures, again think about what will resonate specifically with your CA. For example, jokes, recognizable phrases or chips that are specific to your company.
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Upload stickers to Telegram. This can be done with the help of a special bot. You can also use it to create a sticker and view the statistics of its usage.
For the stickers to look neat, upload images in the optimal size of 512x512 in PNG format on a transparent background.§§A:2§§
