Requests for bots for professionals in the helping professions come to developers quite often. How can you help stand out from the crowd and gain subscriber loyalty? Implement an automated tool that will work every day to help people solve their problems
💡 Idea: Create a lead magnet in the bot that will continue to be used even many days after subscribing
🤖 Bot: Link
💸 Monetization: selling advice and fragrances
🤵♂️Герой: developer Irina Zakharova, 41, Rostov-on-Don. Third year in development, specializes in bots for education, product approach and gamification
ABOUT THE AUTHOR OF THE BOT AND THE REQUEST
Natalia is an aromapsychologist, works with the unconscious through scents and images, and creates unique perfumes to achieve goals.
She came for packaging and clarity in her work. Her request was as follows: "I experience difficulties at the stage of presentation, I can't explain what I'm doing".
This is what Irina told us about her work:
"We painted the main products, the meanings, what state Natalya values to create with her activities and visualized the future result. And we understood that it is the bot that can do the task of presentation, as well as gather the audience for further work with it.
So we decided to make a lead magnet based on the author's method, which works with images and associations. And put together a site for the presentation of her products.
In the first stage they created a bot with a rather complicated client path. It was twice as long as the one we have now. The information was also too much.
When we launched the first version and began to watch the yield in the table, we saw that quite a significant part of people simply don't go all the way to the end of this path.
So we cut it and the text itself almost in half. We also created a small website on Tilda with a catalog to present Natalia's products. The plan is to put together a content funnel and repackage the meanings.
When creating a bot, I recommend that all professionals welcome their subscribers to the bot "in person". Just a photo or a video. The point is that such a bot will sooner or later invite the subscriber for a consultation or offer an expert's product. This is why it is important to introduce your voice and yourself as early as possible.
A looped video, like the one in this bot, looks especially good.
The sign-in is set up in such a way that the new subscriber sees the welcome message only once; when he comes in again, he will get to the main menu functionality right away.
It's a good luck if the author of the bot has professional photos and is not shy about showing himself. This allows the bot to be designed in a unique style. Natalia got so involved in the process that she took some of the background photos herself.
The example is designed with an unknown command, which appears if a subscriber has typed something that the bot does not know how to answer. The default setting in all bots is a short phrase, which is better to change to a more original.
Natalia works according to a unique methodology. The essence of it is that it is possible to find a solution to a person's problems by communicating directly with his subconscious mind. And in this she is helped by the associations that arise in a person when looking at specially selected images.
The bot's task was to demonstrate the method. The advantage of the bot is that Natalia doesn't need to waste her own time. And the subscriber gets help for free
You choose one of the 8 areas of life you want to fix. The bot prompts you to focus and gives you a random card. Each card is tied to a specific flavor and describes a condition.
The image of the card is already a clue to the cause of the problem and where to look for a solution. Next, the bot describes what kind of emotional state is preventing realization and which flavor will help to harmonize it.
The bot contains a total of 64 cards with fragrance descriptions. There are also images of plants and voice messages.
Next comes a block with motivation - the bot again gives out a random image. This time of what a person will become when he changes. It also gives out a link to a fragrance store.
Natasha's website is also put together. You can run this functionality only once a day. This gives n the opportunity to make regular touches and not overfeed the benefits.
The bot also has a script set up that will remind you every 1, 3, 6, 12, 30 days - until the subscriber requests the card again. Then the script will restart and a new cycle will begin.
On the second day, the bot will remind you which recommendation the subscriber received yesterday. But it will do it in a new, more expanded wording and will prompt in which products of Natalia has the necessary fragrance.
The bot will suggest you to look at another sphere and open the menu. Here you can ask a question, leave a review or share a link to the bot. Fifteen people have already used this link to join the bot, which is almost 6% of the number of subscribers.
Implemented another non-standard feature - an invitation to the paid channel for active users of the bot. Every third call to the card is accompanied by an invitation to the channel.
Each bot has, as a rule, several mandatory mailing scripts. We set up a series of MESSAGE emails that are triggered after logging into the bot. This functionality is currently disabled. We plan to rebuild a full-fledged content funnel
It's always nice to get new subscribers, especially by recommendation. It's not only free traffic, but also a simple way to evaluate in numbers how valuable a bot is. The higher the percentage of people who come by recommendation, the higher the loyalty
No need to type in the text of the message manually, it has already been written, just forward it to your friends
The plan is to set up a full-fledged referral system. In the tutorial bot Irina has free lessons on how to do this
Without numbers, it is almost impossible to understand what is going on in the bot. It's like a black box, in which something happens, but what it is - it's not clear. That is why all the data is collected in a google table. And weekly and daily reports are sent to the group connected for notifications. This is very convenient for bot authors, who usually don't like google tables very much.
Each project has metrics agreed upon with the customer. For example, in Natalia's bot, you can see where someone came from.
You can see who came by recommendation and whether people were active in the bot, what cards they choose most often and at what stage what percentage of people stop using the bot. All this is necessary for its further debugging.
Getting feedback directly in the bot is very nice. There are different ways to ask for them. One of the most effective is to do it at an emotional peak, when the subscriber feels a rush of gratitude
You can set up a mailing list and request it either on a specific day or at a time when the subscriber has launched the main functionality several times and can already be categorized as active
You can also contact the one who left a review, ask questions and rewrite the review in detail. And then publish with the permission of the subscriber in all social networks
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